Latest Arrivals

The Savage Gear 3D Trout Shad delivers predator-catching performance through 3D-scanned realism and Photo Chrome detailing. Its rolling, kicking ac...

The Iconic 3D Line Pulse tail Trout just got even better! Based on a scan of a real trout, Savage Gear have added even more details to the fins and...

The Fox Rage Loaded Zander Pro Shads are pre-rigged and ready to use, designed as upgraded versions of the popular Zander Pro Shad. They feature an...

Fox Rage Scent Shads, super soft supple yet strong and infused with Fish Snax highly scented attractant. Specially designed for targeting Perch and...

4 new colours: UV Red Wake, UV Hot Olive, UV Chartreuse Ayu and UV Wakasagi- 2 of each colour in pack Your favourite Fox Rage micro lures just w...

The Giant Replicant Wobble lure enhances the famous Replicant Wobble action, offering an irresistible target for monster predators. Designed for tr...

Westin Gunnar The Goby RTF, a hyper Realistic design that accurately mimics a real goby, the most common prey of zander and perch in European river...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many differ...

Westin Super Finesse Shadteez Slim RnR Shadtail Baits 4.7cm (x3 different colours per pack) now comes in its smallest size ever and in TPE, super s...

Fox Rage Critters,  realistic soft plastic creature baits that closely resemble a real crayfish that will really appeal to lurking predators. A ver...

Fox Rage Mini Fry Mixed Colour Pack, a pack of six 7cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each colour...

What’s your Target Fish? No matter the species or technique, Zebco has you covered with easy to use combos and fishing kits. Light Spin kit include...

The Fox Rage Micro Spikey Mixed Colour Pack, a pack of eight 4cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of e...

The legendary Pro Grub comes pre-rigged and designed to deliver unmatched performance straight out of the pack. A perfect option for fishing over w...

The Tsunami Sand Eel has been designed to offer a realistic swim bait that can be fishing in many ways, from rock hopping to wreck fishing and many...

The humble bloodworm is part of the staple diet for just about every kind of fish - think of it as the bread and butter of the fish world. So, when...

He’s small, he’s sandy, and he’s definitely handy. This mini version of Sandy Andy – our ultra-realistic sandeel lure, is here with a life-like sw...

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design ...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many diffe...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many diffe...

Reel in pike fishing success with the Ultra-Realistic Perch Replicant. Using advanced 3D technology, these lifelike lures bring a whole new level o...

The Kickman lives up to its name with a subtle kicking paddle tail that moves with the slowest of retrieves. The salted belly adds some flavour to...

The Stingman is the bait you want as a wingman to your jighead. This super stable swimmer perfectly suits vertical, darting, weightless and drop s...

Every detail designed with functionality in mind, Ned BLT™ is a very responsive and super durable TPE worm. It is very buoyant and can take also...

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungr...

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially des...

Rapala Soft Otus Lures 18cm - 55g, soft plastic versions of the best selling X-Rap Otus pattern with a curl tail-kicking action and body roll. Avai...

Rapala Soft Peto Lures 18cm - 51g, soft plastic versions of the best selling X-Rap Peto pattern with a wide paddle tail-kicking action and body rol...

Life-like lures in all shapes and sizes have been popular for decades, yet few have ever come close to those handmade by Tomy's Bait. Now, we are p...

Want to catch a big one? Then the BullTeez is the ultimate choice for big predators like pike and zander. The shad tail in combination with a slend...

Puts other shads in the shadow, ShadTeez is perfected down to the smallest detail. The deep body, slender wrist and wide tail create a rolling, bel...

Watch your speed with this incarnation of Ricky the Roach - the shorter tail allows a smooth and slow glide through the water while the big shad ta...