Latest Arrivals

4 new colours: UV Red Wake, UV Hot Olive, UV Chartreuse Ayu and UV Wakasagi- 2 of each colour in pack Your favourite Fox Rage micro lures just w...

Fox Rage UV Micro Critter Mixed Pack, a pack of four 5cm soft plastic creature baits. Supplied in a handy and convenient blister pack. A great way ...

Fox Rage Micro Grub Mixed Colour Pack, a pack of eight 4cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each co...

Fox Rage Micro Fry Mixed Colour Pack, a pack of eight 5cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each col...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

The ultimate go to microplastic for a lot of anglers, a pattern that will often draw a bite when all else fails! Often copied, but never equalled. ...

Giving lure anglers the edge through advanced, visual attraction technology, the new Ultra UV range covers three of our most effective soft plastic...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Discover a convenient solution with Fox Rage Ultra UV Micro Tiddler Fast Loaded Lure Pack - a pack of four of the most popular colors that come pre...

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Ready to catch fish straight from the pack, now you have more options from your favourite small lures. Four colours: Green Pumpkin UV, Sun Dance U...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Designed to target numerous species, this lure's lifelike appearance and intricate 3-D detailing are sure to lure them in. Featuring a dynamic curl...

The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box....

Storm 360 Degree GT Coastal Biscay Minnows, a series of super soft realistic lures that will appeal to a wide variety of sea fish species. Made fro...

Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs. Established Rage Ultra UV lure...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...

This fish-ready version of the Swimy’s Pompei Shad makes life easier for novice anglers or anyone who doesn’t want to waste time on the bank. The C...

Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV colours. Available ...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. Mini Fr...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...