Predator Hard Lures

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom...

Rapala BX Skitter Frog, Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will skitter ...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator spe...

The Rapala X-Rap Otus is a powerful hybrid predator lure designed to create maximum movement and vibration in the water. Combining a hard X-Rap bod...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator s...

X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colors with X-Rap® attitude trigger the attac...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi c...

The Rapala X-Rap Peto is a deadly hybrid predator lure combining a hard X-Rap body with a colour-matched soft tail for a lifelike swimming action. ...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumpin...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fis...

he deadly BuzzBite Deep Runner is one of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble...

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water...

The Swim Tail is a stunning new variant of the legendary Swim lure. Based upon the 12cm Original Swim, the clever screw attachment enables the tai...

The deadly BuzzBite are some of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble, quick-d...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and clear. Its jointed tail section creates...

Get ready for an explosion from below as big predators rise to smash the floating Mike the Pike hard lure - arguably one of the most realistic pike...

Savage Deviator Swim Lures, incredibly realistic, slow sinking and with an awesome side to side action on the retrieve. They feature a super strong...

This GUNKI spin tail bait is lead-free. The lure is made from an alloy that is very stable and displaces plenty of water giving the impression of a...

A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each twitch. Featuring a lo...

Light in weight – big in pop. The X-Light Pop is the topwater snack every small predator fish has been looking for. The aerodynamically designed l...

The Salmo LIL’ BUG is a perfect example of tradition and modern technology, all combined in one small lure. This surface crankbait is perfect for u...

Topwater and surface fishing are possibly the most exciting ways to catch fish and the Spot-On Popper is packed with small details that make it the...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The...

Go far, little shad. Thanks to its aerodynamically bulky design, the X-Light Shad casts far and accurate. When in water, the finesse bait dives to...

The Westin Swim Limited Edition Glidebait – Magic Trio features three exclusive 3D Magic colourways designed to trigger aggressive pike strikes. Co...

Weighted on the tail, the Skitter Pop Elite casts far and steady and skips through the topwater with loud and deep pops! Designed for big perch, a...

Westin Jerkbite SR Jerkbaits, designed to be fished as a jerkbait / twitchbait in any conditions with perfect balanced suspending action. Best retr...

The deadly BuzzBite are some of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble, quick-d...

The Rapala CountDown Elite 35 4g harnesses over 80 years of expert lure-making craftsmanship into a premium balsa lure. It features the legendary c...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

In France, frog legs are a delicacy – on our latest lure creation, they are a work of art! Freddy the Frog comes hopping onto the scene as your new...