Sea Soft Lures

Storm 360 Degree GT Coastal Biscay Minnows, a series of super soft realistic lures that will appeal to a wide variety of sea fish species. Made fro...

Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV colours. Available ...

Made using high impact foam, the float features a fluoro painted top for maximum visibility Also included are enough accessories for multiple fish...

Keitech Easy Shiner Swimbaits deliver proven performance across freshwater and saltwater environments. Each pack contains 5–12 lures depending on s...

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungr...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially des...

Keitech's innovative two-tone injection process utilizes various types of salted, scent-impregnated plastics to achieve an ideal balance and action...

The Westin TWITCHTEEZ R2F is a ready-to-fish soft jerkbait designed to deliver an unpredictable, fish-triggering action. Featuring a slim body and ...

The perfect crayfish kit for perch, with highly effective colours, jig heads and dropshot rigging components. 20x 3D Crayfish Rattling 6.7cm 5...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

The Keitech Live Impact features a ringed body, a forked tail, and is infused with Keitech's Strong Squid scent.  This versatile bait can be used i...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

The Savage Gear Sandeel V2 Weedless Combo is a highly realistic soft lure designed for fishing around weed, structure, rocks, and snags where preda...

Berkley Powerbait Power Worms are proven to hold fish 18 seconds longer than your average scented lure. These wriggly plastic critters are availabl...

The Tsunami Sand Eel has been designed to offer a realistic swim bait that can be fishing in many ways, from rock hopping to wreck fishing and many...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many diffe...