Sea Soft Lures

Made using high impact foam, the float features a fluoro painted top for maximum visibility Also included are enough accessories for multiple fish...

Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV colours. Available ...

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits....

This stunning and unique lure is a supernatural sandeel imitation. The Sandeel is the favourite snack of many predators. These soft-bodied lures ha...

Designed with long casting & fast fishing in mind, the 360GT Coastal Biscay Minnow features a slim, supple body rigged to a tapered jig head wi...

This drop shot starter kit is perfect for anglers that want to start fishing with the drop shot rig. It contains all components that you will ...

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish...

Based on a 3D Scan of a real squid, perfected for deep slow jigging for big predator fish. Great teasing action with a clicking build in rattle cha...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

The Fox Rage Replicant family expands further with this incredible new addition – the Replicant Trout. Featuring highly-realistic detailing, this l...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

A brilliant liquid that can mend and fix just about any cut or rip to your soft lure. Apply a few drops with the pipette tip of the bottle, and gen...

The life-like Power Sandeel is a deadly lure for coalfish, pollock, seabass, cod and halibut! Even at a very slow retrieve rate, the Power Sandeel ...

Berkley PowerBait® Sandeels, These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The di...

A selection of slug and paddle tail soft plastic imitations, with five different colour choices so you can ring the changes and keep catching. Supp...

Great kit for targeting black bass – a perfect variety of soft lures to fool these great creatures! 2 x Reaction Crayfish (10cm) 3 x Ribbon Wor...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...