Sea Soft Lures

ith its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits.T...

Designed with long casting & fast fishing in mind, the 360GT Coastal Biscay Minnow features a slim, supple body rigged to a tapered jig head wi...

Made using high impact foam, the float features a fluoro painted top for maximum visibility Also included are enough accessories for multiple fish...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

The Fox Rage Replicant family expands further with this incredible new addition – the Replicant Trout. Featuring highly-realistic detailing, this l...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungr...

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially des...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

Berkley PowerBait® Sandeels, These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The di...

The Tsunami Sand Eel has been designed to offer a realistic swim bait that can be fishing in many ways, from rock hopping to wreck fishing and many...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many diffe...