Berkley

With the Berkley® Digital Fish, Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function au...

Berkley Flex mono line is strong, supple and reliable! General-purpose monofilament Low memory High knot strength Supplied in 300...

Nylon coated wire for extra protection. Seven-strand construction improves flexibility and reduces kinking. Seven-strand for flex...

The life-like Power Sandeel is a deadly lure for coalfish, pollock, seabass, cod and halibut! Even at a very slow retrieve rate, the Power Sandeel ...

Finally a pre-rigged version for those who want to make sure they use a correctly rigged Giant Ripple. But this one is more than another pre...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, i...

Trilene XL has for many years been one of the most popular monofilament lines in the world. XL is extremly limp and makes an ideal reel line. Perfe...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible ...

The URBN range or rods are made for the angler who doesn’t need platforms to fish from and overhanging trees as features, the concrete jungl...

The URBN range or rods are made for the angler who doesn’t need platforms to fish from and overhanging trees as features, the concrete jungl...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when g...

This jigging starter kit is perfect for anglers that want to start fishing with jigs. It contains all components that you will need for an eff...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splas...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splash proof designs...

Berkley Whiplash 8 is a perfectly braided 8 carrier 100% PE superline. It does not matter what you are fishing for be it the biggest fresh or saltw...

"The Zilla Deep Crank is a deep-running crankbait with a nervous rolling action that has been designed for both casting and trolling applications. ...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some...

The Zilla Lipless crankbait has been designed to catch Pike and catfish in all types of waters. The tough wire-through construction enables you to ...

The ZILLA® concept from BERKLEY is all about pike fishing. These pike rods are designed by fanatic predator anglers and cover a wide range o...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Us...

The Zilla Tailswinger is not only the first jointed tailbait on the market, but also the most versatile pike bait on the planet! With 3 different t...