Latest Arrivals

Every good predator angler knows the effectiveness of Ned style baits, and this Ned Worm Slim brings a new range of possibilities to Super Finesse ...

Topwater and surface fishing are possibly the most exciting ways to catch fish and the Spot-On Popper is packed with small details that make it the...

The Westin Ned Worm will conjure up fish on even the slowest days, bringing success when all else fails. This long-lasting lure is made of a super-...

The deadly BuzzBite are some of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble, quick-d...

In France, frog legs are a delicacy – on our latest lure creation, they are a work of art! Freddy the Frog comes hopping onto the scene as your new...