Latest Arrivals

This GUNKI spin tail bait is lead-free. The lure is made from an alloy that is very stable and displaces plenty of water giving the impression of a...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fis...

X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colors with X-Rap® attitude trigger the attac...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom...

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi c...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator s...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumpin...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each twitch. Featuring a lo...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator spe...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

Rapala BX Skitter Frog, Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will skitter ...

The Rapala X-Rap Otus 17 cm is a powerful hybrid lure that combines Rapala's X-Rap technology with a wide, exaggerated curly tail. This lure is an ...

Rapala X-Rap Peto Lures, The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched soft t...

A deadly lure from the shore or boat, this lure features a unique swivel wire connection that runs through the top part of the jig to a ho...