Latest Arrivals

Gunki Jigger Jig 15g is a small lead-free metal lure specifically for jigging which is particularly tempting for zander and perch.  The shape and c...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fis...

X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colors with X-Rap® attitude trigger the attac...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom...

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi c...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator s...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumpin...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each twitch. Featuring a lo...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator spe...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incre...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise an...

Savage Gear Gravity Poppers With rock-solid build quality, Thru Wire construction and an ultra-long casting design, the Gravity Popper is made to ...

Rapala BX Skitter Frog, Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will skitter ...

The Berkley Pulse Spintail has a unique, erratic swimming action that attracts predators from a distance. Fish it spinning in midwater, jigging ...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched curl tail to create a s...

Rapala X-Rap Peto Lures, The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched soft t...

Perfectly made replica from a small herring, imitating a wide variety of prey fish both salt and freshwater. The Horny Herring swims and dances en...

A deadly lure from the shore or boat, this lure features a unique swivel wire connection that runs through the top part of the jig to a ho...

Slow sinking crank bait Vibrating action 2pc 3,5cm/4g 2pc 5cm/4,5g Steel ball rattling sound Lure box included

Floating deep diver lures High, steel ball, rattling sound 3 different sizes and shapes 7,5g – 8,5g and 12,5g models Lure box included

• Super long cast design• Erratic action• 360 immediate rotation on spin stop• Wired thru• SGY 2X trebles UAR finish #3• Strong #3/0 Inline single ...

A super realistic Duckling top water imitation lure loaded with innovative features! The 3D Scanned details will fool even the most wary predator f...

PHP colors on our Shine Glider. Our new Photo Print technique, combined with airbrush details, makes the already super 3D Lures even better and wit...