Best Selling

The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box....

ith its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits.T...

Designed with long casting & fast fishing in mind, the 360GT Coastal Biscay Minnow features a slim, supple body rigged to a tapered jig head wi...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. Mini Fr...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Ready to catch fish straight from the pack, now you have more options from your favourite small lures. Four colours: Green Pumpkin UV, Sun Dance U...

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs. Established Rage Ultra UV lure...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Contain four UV colours: Chartreuse Ayu UV, Tinsel UV, Blue Back UV and Green Pumpkin UV Available across three sizes: 11cm loaded on 10g size 3/0...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish...

Specifically designed for dropshot application, the dropshot fly features a short, buoyant soft plastic body featuring a target eye and carrying a ...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

With a longer body than the Fly, the Fry measures in at 12cm from nose to tail end. The Fry can be fished on dropshot tactics, or mounted on a jigh...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Fox Rage Micro Fry Mixed Colour Pack, a pack of eight 5cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each col...

Fox Rage Micro Grub Mixed Colour Pack, a pack of eight 4cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each co...

A crazy creature baits that perfectly imitates a ragworm with very lively action, attention-grabbing vibration, and unique movement. A rattle slot ...

Berkley PowerBait® Sandeels, These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The di...