Best Selling

• Super long cast design• Erratic action• 360 immediate rotation on spin stop• Wired thru• SGY 2X trebles UAR finish #3• Strong #3/0 Inline single ...

Rapala BX Skitter Frog, Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will skitter ...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator spe...

A super realistic Duckling top water imitation lure loaded with innovative features! The 3D Scanned details will fool even the most wary predator f...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched curl tail to create a s...

Rapala X-Rap Peto Lures, The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched soft t...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator s...

X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colors with X-Rap® attitude trigger the attac...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom...

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise an...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi c...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumpin...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fis...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incre...

Gunki Jigger Jig 15g is a small lead-free metal lure specifically for jigging which is particularly tempting for zander and perch.  The shape and c...