Sea Soft Lures

Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV colours. Available ...

Storm 360 Degree GT Coastal Biscay Minnows, a series of super soft realistic lures that will appeal to a wide variety of sea fish species. Made fro...

Made using high impact foam, the float features a fluoro painted top for maximum visibility Also included are enough accessories for multiple fish...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungr...

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially des...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

The Tsunami Sand Eel has been designed to offer a realistic swim bait that can be fishing in many ways, from rock hopping to wreck fishing and many...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many diffe...