Latest Arrivals

A quality, soft hook length, with limited stretch, the Ultegra Silk Shock gives you a high breaking strain, on an affordable line that works well a...

The Shimano Baitrunner DL 10000RB, a popular mid priced Baitrunner benefiting from an array of top quality components and striking updated cosmetic...

The Purist PX1 is the ultimate rod for deadbait fishing. These rods are available in two practical models, in lengths of 10 and 12ft. Both rods hav...

A three-piece model featuring full carbon blanks, highly responsive action and premium features such as hardlite single leg intermediate guides and...

Shimano Aero X1A Carp Feeder Rods, an affordable series to elevate your feeder fishing game without breaking the bank. Featuring feather-light, per...

The Sienna Spinning range is a superb entry level spinning range that matches the popular Sienna reel, making it an excellent choice for new and in...

The Shimano Aerlex 14000 XTC Reel , a wallet friendly design that offers many of the benefits of advanced Shimano technology seen on their more exp...

A popular versatile series of reels ideal for anglers on a budget, or the newcomer to the sport looking to get started without spending a fortune. ...

Shimano Vengeance DX Sea Bass Spinning Rods a high quality series of dedicated sea lure rods delivering Shimano quality and attention to detail at ...

The TR200G is the perfect choice for both the advanced and the novice angler. This feature packed and highly affordable reel is also ideal for more...

Shimano Tribal TX-1B Carp Rods offer top performance for new and casual anglers on a budget. With full carbon blanks, Hardlite Stainless Steel guid...

The TX-2 carp rod range is Shimano's top selling choice for carp rods due to its excellent value, impressive performance, and stylish aesthetics. W...

The Aero Power Margin pole is an incredibly strong 8.5 metre margin pole designed to cope with the largest match-sized carp in the most extreme sit...

Shimano Catana FX Spinning Tele Rod - The Shimano Catana FX Spinning Telescopic Lure Rods combine exceptional value with convenient short transport...

The beautifully designed Sedona FI is the lowest-priced spinning reel of Shimano that features Shimano's, HAGANE Gearing. Because of the unrivalled...

The Shimano Stradic GTM RC Reel boasts a classic design that has earned it a renowned reputation for its aesthetics, quality, and performance. Its ...

The Alivio Surf is Shimano's surf casting entry-level rod that offers excellent value for money for the occasional or novice angler. The practical ...

The Shimano Nasci Fishing Reel utilizes modern design and Shimano's unbeatable engineering expertise. Its monochromatic grey body, accented with su...

The Shimano Aero X3 Precision Feeder 10ft 60g features a full carbon blank with Shimano Diaflash technology for increased responsiveness. Ideal for...

The Shimano Aero X3 Precision Feeder 10ft 60g features a full carbon blank with Shimano Diaflash technology for increased responsiveness. Ideal for...

An updated re-release of Shimano’s best selling X-Aero 4000 sized baitrunner reel. A popular reel choice for barbel and specimen coarse anglers. Lo...

The Ultegra XTE Spod is a purpose designed spod reel that offers a fantastic combination of value and performance. With a high speed retrieve, shal...

Shimano's Miravel front drag reels, are a great lightweight reel series featuring many of Shimano's unique engineering technologies and advances. S...

The Alivio 425 and 450 BX Tubular rods are the new entry level Shimano 3pc surf casting rods. Even for this price level, the XT30 blanks are ...

The Aero BB is a great value front drag reel that offers versatile performance for float and feeder anglers and is fitted with an anti-reverse faci...

The Aero XR is a technically advanced match and feeder reel containing all of the attributes required by top competition anglers. These include an ...

The Shimano Sedona C3000 FJ front drag reel gives long lasting smoothness, strength, lightness and power making it ideal for light inshore applicat...

Good value round monofilament mainline Exceptional knot strength Perfect for both freshwater and saltwater Made in Japan

Shimano Catana RC Reel, The Catana RC is a rear-drag spinning reel. This reel will perfectly fit the needs of anglers who are looking for a low-b...

PRODUCT INFORMATION The Aero x5 Precision Feeder rods are designed to deliver close to mid-range casting accuracy, combined with exceptional fish-...

The renewed Vengeance Boat Slim has been strongly improved on the blank. The new blank (XT60) is more responsive, stronger and lighter. The Vengean...

The Caius is the entry-level baitcasting reel. It’s an established name in the market and it is known for its reliability, despite the low price po...