The URBN range or rods are made for the angler who doesn’t need platforms to fish from and overhanging trees as features, the concrete jungle is your playground. These rods cover all lure fishing scenarios with colour coded cosmetics to help you identify your weapon of choice. An innovative hookeeper allows you to tighten up to drop shot weights without loose terminal tackle getting in the way. Use URBN rods for lure fishing fix and #OWNTHESTREETS