Predator Hard Lures

In France, frog legs are a delicacy – on our latest lure creation, they are a work of art! Freddy the Frog comes hopping onto the scene as your new...

Poppers have long been a staple lure in the bass fishing world, but the new Salmo Rattlin' Pop combines old world craftsmanship and new technology ...

Perfectly made replica from a small herring, imitating a wide variety of prey fish both salt and freshwater. The Horny Herring swims and dances en...

The deadly BuzzBite are some of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble, quick-d...

  For avid fishermen seeking a unique addition to their fishing room or mancave, the Rapala Super Giant 180cm Silver Lure is a must-have item. With...

The DEX Gift Box is the perfect gift, for yourself or your fishing buddy. It features the very best of the Berkley DEX range for freshwater predat...

Gunki Jigger Jig 15g is a small lead-free metal lure specifically for jigging which is particularly tempting for zander and perch.  The shape and c...